"The Biggest Loser League" will allow people to create their own teams and recruit members from their communities at any level – families, friends, cities, companies, schools, organizations and neighborhoods. The site will provide the tools and resources needed for team leaders to create motivational messages, grab tips and weight loss tracking widgets, and utilize a tool kit of food journals, workout logs and challenge tips. Teams will also be able to compete against other teams to start living healthier, more active lifestyles while earning points for participation.
In addition to user-generated challenges, there will also be a weekly challenge that relates to that week's on-air episode of "The Biggest Loser: Families." The site will include helpful features like profiles, message boards, photo and video galleries and blogs for teams and members, a weight/BMI tracker, exercise, diet and motivational tips and a robust search page to help users find new friends or teams to join. It will also offer welcome kits for captains, leaderboards to track top point-earning teams and members, and special promotions and offers from the NBC store and www.biggestloserclub.com. Select teams may also be featured online and on NBC's local affiliate stations.
"'The Biggest Loser League' is the perfect example of what can happen when great television meets an active online community. With NBC.com's social networking capabilities, the possibilities are endless," said Vivi Zigler, President, NBC Universal Digital Entertainment. "We're really excited to see how far these enthusiastic, engaged fans will take it."
One of the most important parts of my journey was the community aspect and others checking up on me and seeing how I was doing. This looks like NBC's attempt at doing the same thing.
Why not give it a go?
Tim Wilson - blog.2big.org