Wednesday, September 17, 2008

The Biggest Loser - The Social Network

The Biggest Loser: Families premiered last night on NBC. Also premiering right along with it was NBC's new Social Network companion, The Biggest Loser League:

"The Biggest Loser League" will allow people to create their own teams and recruit members from their communities at any level – families, friends, cities, companies, schools, organizations and neighborhoods. The site will provide the tools and resources needed for team leaders to create motivational messages, grab tips and weight loss tracking widgets, and utilize a tool kit of food journals, workout logs and challenge tips. Teams will also be able to compete against other teams to start living healthier, more active lifestyles while earning points for participation.

In addition to user-generated challenges, there will also be a weekly challenge that relates to that week's on-air episode of "The Biggest Loser: Families." The site will include helpful features like profiles, message boards, photo and video galleries and blogs for teams and members, a weight/BMI tracker, exercise, diet and motivational tips and a robust search page to help users find new friends or teams to join. It will also offer welcome kits for captains, leaderboards to track top point-earning teams and members, and special promotions and offers from the NBC store and Select teams may also be featured online and on NBC's local affiliate stations.

"'The Biggest Loser League' is the perfect example of what can happen when great television meets an active online community. With's social networking capabilities, the possibilities are endless," said Vivi Zigler, President, NBC Universal Digital Entertainment. "We're really excited to see how far these enthusiastic, engaged fans will take it."

One of the most important parts of my journey was the community aspect and others checking up on me and seeing how I was doing. This looks like NBC's attempt at doing the same thing.

Why not give it a go?

Tim Wilson -

1 comment:

  1. Hey Tim
    Thanks for sharing this link - I didn't know about this one.
    I was hoping you'd also review my site:
    It's newly launched and takes a slightly different approach by getting you teamed up with a buddy who's just like you (same stats and profile). I'm trying to let bloggers know about it to spread the word.
    Good luck with your goal man - you're well on the way.


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